Welcome to the Hispanic Restaurant Association

Elevate your culinary dreams. Empower your Hispanic heritage.

Did you know that 84.6% of front- and back-of-house workers are Hispanic?

Learn how to lead, teach, and pursue excellence.


You Can Achieve More

Join the HRA community and leverage our resources to:

  • Promote your business during National Hispanic Restaurant Week.
  • Utilize our network of vendors & suppliers to support both you and¬†your business.
  • Find amazing, local products that breathe life into your dishes.
  • Dive into our course catalog for continuous learning from industry experts.
  • Transform¬†your business into a profitable enterprise that works for you.

Yes, It Really Is Possible!

With an HRA membership, you'll receive all the tools necessary to evolve into a successful Hispanic entrepreneur.


In The Next 12 Months, You Could…

  • Achieve profitability
  • Expand your¬†entrepreneurial¬†skillset
  • Be¬†a centerpiece of your community

The right support can make all the difference. We incorporate all these elements and more into your HRA membership.


HRA Membership

Ready To Take Your Business to the Next Level?

This membership will give you everything you need to master the kitchen and the business. You’ll be able to:

  • Find the perfect vendors and suppliers for your needs
  • Learn from the¬†experts and improve continuously
  • Make a profitable food business

With a simple shift in your mindset and some smart practices, you could start your journey to the top.

What's Included In The Membership...


Comprehensive Restaurant Fundamentals Course

In this course, you'll learn:

  • Culinary Arts: Master the art of Hispanic cuisine.
  • Health & Safety: Ensure the best standards for your customers and team.
  • Menu Planning: Curate a menu that resonates and sells.
  • Restaurant Management: Lead effectively and efficiently.
  • Innovation & Creativity: Stay ahead in a constantly evolving industry.

Unlock the Power of Collective Buying with Our GPO

With our GPO, you'll receive:

  • Cost Savings: Leverage collective purchasing to get the best deals on products and services.
  • Trusted Vendors: Benefit from our vetted list of suppliers, ensuring quality and reliability.
  • Streamlined Operations: Simplify the buying process with our organized GPO system, powered by Buyers Edge.

Exclusive Access to Atlas Dashboard

Project Atlas will provide:

  • Coming Soon: A central hub connecting you to local supply chains.
  • Streamlined Connections: Distributors, growers, ranchers, and more, all in one place.

Celebrate the Official National Hispanic Restaurant Week

During this week, you'll see:

  • Senate-Recognized Achievement: Proudly championed by the HRA.
  • Exclusive Promotions: Our members take center stage during this monumental week.
  • Showcase Your Heritage: Highlight the richness of Hispanic culinary traditions to a broader audience.

Our Robust RVS Network at Your Disposal

With access to this network, you can find:

  • Financial Advisory: Navigate the fiscal complexities of restaurant ownership.
  • English as a Second Language: Break barriers and communicate confidently.
  • Real Estate Expertise (see Let's Fly CREW): Get the best advice for your commercial and residential needs.
  • ...And Many More: Tap into a network built for your success.

Continuous Learning at a Discount

Included with your membership:

  • Enjoy 20% off our range of courses to keep enhancing your skill set.

Weekly Zoom Lessons with Culinary Titans

As a token of our gratitude for your support, we offer:

  • Exclusive Insights from Chef Fernando Stovell: Learn directly from the master of Hispanic cuisine.
  • Interactive Q&A Sessions: Get your burning questions answered by industry leaders.
  • Expand Your Culinary Horizon: Engage with a diverse range of culinary experts and gain invaluable knowledge.

This Membership Is For You If...

  • You aspire¬†to¬†earn¬†praise from your community
  • You¬†seek greater confidence in¬†your¬†ventures
  • You have a desire to¬†expand¬†your skillset
  • You dream of¬†mastering the¬†hospitality¬†business
  • You¬†aim to¬†establish a legacy¬†of excellence

Meet Our Team

The mission of the Hispanic Restaurant Association is to promote unity and cultural exchange through the universal language of food. We believe that regardless of our diverse backgrounds, ethnicity, or socioeconomic status, we all share the common bond of enjoying meals together. By collaborating and supporting one another, we can create extraordinary culinary experiences and facilitate mutual growth. We are dedicated to providing assistance to Hispanic restaurateurs, chefs, and back-of-the-house staff, recognizing their invaluable contributions. Through these connections, we aim to empower and uplift both the Hispanic and restaurant communities, leaving a lasting impact for future generations. Let us join hands, share meals, and construct a brighter future together.

"It was a life-changing experience being mentored by Chefs Fernando and Pablo. I most highly recommend anything they have to offer."

- Chef Rafael Zamora, Hotel La Fonda (Santa Fe, NM)

"I gained inspiration and insight from Chefs Fernando and Pablo. They helped me see the future and set me up on a path to success."

- Sebastian Cruz, Sea Salt Healthy Kitchen (St. Simons Island, GA)

"Learning from chefs such as Chef Pablo Aya, Chef Fernando Stovell, Chef Betty Basquez was a priceless experience I will forever thank the HRA for. Invest in yourself and your future by learning from people who inspire you to be and see more everyday."

- Chef Carolina Zubiate, Yuan Wonton (Denver, CO)

HRA Membership

We have staff members fluent in both English and Spanish, so we can always meet your needs.

Monthly Membership


Contact us with any questions!


Quarterly Membership


Save 27%!


Annual Membership


Save 40%!


If you aren’t completely satisfied with your HRA Membership, let us know within the first 14-days for a full refund. No questions asked.